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CEDA Central Economic Development Agency

We are Manawatu’s economic development agency, the Central Economic Development Agency or CEDA. We are is responsible for delivering growth through business attraction, development and retention, building and growing a sustainable talent and skills pool, building our reputation as a great region to host conferences, live, study, visit and do business.

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Manawatū 2030; Ko te rohe tino ahu whakamua o Aotearoa
New Zealand’s most progressive region

Our vision is purposely bold, and it encompasses the aspirations of both our shareholder Councils. It requires our region to be ambitious, proactive, and future-focused, and to be adaptable to the fast-moving economic landscape we face. We believe that Manawatū has strong leadership and the ingredients to position itself on the national stage – a vibrant and innovative region that will be first choice for talent, business, visitors, and investment.